I know it's nothing like an apology or anything like that but it at least helps to feel that our voices ate being heard. Google and Apple worked out a long time ago that Mobile is VERY important. The US market was at the mercy of the phone carriers so MS, under intelligent management, would have dropped the US and focussed on Europe. I will use my X3 until it's dead. Office 365 revenues fail to match declining traditional Office revenues. Its shortsighted. The fact that Google did and Microsoft didn't is, well, rather sad in my view. It seems he does not consider the consequences and we consumers are the ones paying the price. You know what they say. You might get lucky but I'm not betting on you any more. Android at the time was basically percieved as a touch version of symbian. What are the best Satya Nadella quotes from Hit Refresh?How do these statements succinctly capture the book's message? Windows will keep only gamers, because there is no other gaming platform. > If you feel that you've constantly let consumers down (which actually you have). How many of those 100 million Windows phones are still in use? Going . Once, IBM was known for their computers, but then they changed focus from the individual to the corporation. It's a given he'll stay with the devices and services strategy and theOne Microsoft vision. As an OS company, I don't understand how MS seems to have failed to grasp is that "consumer" = "enterprise." Should I take the bait yet again? Nadella will have to welcome droves of people into a culture that he will be only freshly in charge of. And if I had an Xbox that would be on Craigslist tonight. Strengths and Weaknesses are often restricted to company's internal - resources, skills and limitations. If he'd have done the same thing with PCs that he did with phones, we wouldn't even be talking about Microsoft anymore. They write new content and verify and edit content received from contributors. The case study provides background on Nadella's challenges and context, as well as how he and his leadership team executed their culture change effort. Microsoft is really sorry about those other times it deserted you but it loves you - it's getting counseling and turning over a new leaf. I love how everyone seems to think Google and apple can conquer every market. If I am working on let's say Windows Mobile and I know it may be killed, why stay? Why even would they drop the already established product? Since then Microsoft's developer community have felt jerked around more than they've felt cheered, with a couple of high-profile shifts in development strategy (abandoning Silverlight was the biggestslap, but there have been others). Instead they killed it with their lack of interest. Satya Nadella's weakness shows he's human like the rest of us A Hyderabadi romantic. He has spent the majority of his career working on enterprise software and was only recently appointed to lead Microsoft's consumer businesses. But if they were smart they would not brand it Microsoft or Windows. Consumers need free or less pricy option. Finally, he admitted that he made a FUBAR! Testing RFID blocking cards: Do they work? Considering phones are what will power VR/AR, especially as they get more and more powerful, the desktop is not where mixed reality will reside in the long term, so Microsoft has set itself up for failure there as well. How will Microsoft stay relevant? Decided to Not buy an Xbox. Just as Google's Chrome was a trojan horse on Windows, Microsoft needs to build an app(s) on Android and iOS that consumers fall in love with and can't live without. It's all good in their bank account for now. I don't really have any other smartphone experience to compare it to, but I do know how a phone looks is part of what catches my eye and I have, to this day, have not seen one phone that is as eye-catching as Window Phone's transparent tiles and what you can do with them to create an awesome home screen. The single OS may be from different ecosystems, like Apple of MS but other than that all devices would communicate, access data, and integrate relativly seamlessly. It's more like he doesn't care, interviews like this are just lip service to try to placate Windows fans. But the then take a heavy sweaty dump on not only the last of the loyal customer base, but ALSO the OEMs, proves that Nadella is basically going to be the end of MS as we know it and in a bad way. MBA students will look at it for years to come. Though AR and voice-controlled computing may be a big part of our future, the phone is still going to be the bridge to that future. I still see people in the subway with their iPhone 4. Now I'm left with an unfinished project and what future? What a joke. Silverlight, WindowsRT, Windows 8, Windows 8.1, Microsoft Band, Skype (Consumer End), Windows Phone, Nokia, Windows 10 Mobile, and now Groove and we could probably read the tea leaves to see what's next. According to Herminia Ibarra, Aneeta Rattan, Anna Johnston of Satya Nadella at Microsoft: Instilling a Growth Mindset case study, Nadella Satya can use this trend to expand in adjacent areas Leadership, Organizational culture. Satya Nadella. sell high end phones at mid range prices) in an attempt to encourage adoption. And PC volume has been the savior of the Windows 8.x platform as it has slowly arranged its ducks in a row. I currently have a 950XL. Learn from mistakes and grow with concepts not with words.First and most important, build products/services for each and every person. And then make whatever changes seem appropriate without being panicked by a single shareholder whose holdings constitute less than 1 percent of all shares. Even IF they ship another new phone device with real windows 10 then WHY in earth should the current fan base care? I had faith in this guy initially but now he doesn't seem like he's the kind of guy who should be leading a multi-billion dollar company. One of Nadellas first major tasks was overseeing the completion of Microsofts $7.2 billion acquisition of Nokia Corp.s mobile-device business, a transaction that had been announced in 2013 despite the reservations of various Microsoft executives, one of whom reportedly was Nadella. I think they could have basically said, "look the X3 will not get win32 support but it will get as much else of Andromeda that the hardware can handle (essentially becoming W10S) so we can build the core experience on it during insider preview" that would have let HP market an X3 version 2 for the legacy win32 support and given Microsoft the loyal user base that would give them feedback on the development. W10/S/ARM will allcome up short becausethewhole damCORE idea depends on UWP to move forward. One of the most amusing and disturbing anecdotes that Satya Nadella likes to tell about himself is this one, which hes repeated several times now. it seems to me that not only does the company have contempt for users, it can no longer write programmes that work with its own operating syustem. Along with this significant shift in product focus, Nadella also set expectations around how he wanted the Microsoft leadership cultureand, therefore, the culture of the organizationto shift. Seriously? Bottom line, if you cannot win the war, change the rules of the game so you can define the battlefield yourself. But as noted by NOT having a precesence in Mobile with a OS that cleanly integrates into the PC, they are failing. - Squeezing Middle Class in Developed and Developing World The growing inequality is one of the biggest threat to not only globalization but also to capitalism. Because the future is mobile and Microsoft make operating systems. No, but the folks who drive them sure do like the ride. Google doesit. All except Surface Pros have been ditched by MS. MS cons consumers into investing in its ecosystem then dumps them a year or two later. Most of us have probably embraced the new ideas at the Build pep rallies only to find out 24 months later that it was nothing more than an infomercial using many of us as the foot soldiers for the revenue stream. They should have kept alive the Windows 10 Mobile until they will be releasing the next big thing. Actually after the 520 i equipped my family with 635, 640, and 830. He was lured away from Sun in 1992 to join Microsoft, where he initially worked on the development of Windows NT, a landmark operating system that was aimed primarily at business users. People used to say that about the original Xbox, but then MS went out and paid for great games. But it is possible to enforce some sanity in the transition from licensed software tosubscription services. In fact, in our consulting firm I am the only one left with knowledge and there is no push for others to train. Satya Nadella, in full Satya Narayana Nadella, (born August 19, 1967, Hyderabad, India), Indian-born business executive who was CEO of the computer software company Microsoft (2014- ). Microsoft supporter. Give consumers less pricy OS. So what if it lost money, it would sell like crazy and introduce another touch paradigm the one where we don't go full screen to full screen, where we have acutual WINDOWS we can snap and move. Believe me when I tell you that windows phone had always been a beta test. Who's going to buy a mixed reality headset? It faltered because MS failed to release any new compelling hardware to entice new buyers. The Windows store is full of *****. It is sticking to the same game that Microsoft already lost. Define the line between business and consumer. So he's admitting that he's basically screwed the entire company with his boneheaded decisions that we all saw happening before our eyes. Google now has a year's worth of my use and it's assitant, while not as nice as Cortana, has customized itself to me. HoloLens? And here we are again. How likely are you to continue to believe and trust the Microsoft ecosystem"? The products they do release these days are pointless - the Surface studio is only for a niche audience, and the Surface laptop is overpriced for what it does. Android and iOS are, right now! Thats not to diminish the fact that Windows Phone itself needs all the developer attention it can muster. Jason Ward's synopsis "Nadella's broken consumer, developer, and OEM relationships will invariably affect the company's future." Nadella's greatest weakness may be his lack of consumer market experience. If Microsoft fail to get a smart phone into the market within the next 5 years and gain market shares then that is it for Microsoft. There is virtually no Microsoft presence. By completely ceding this space, Microsoft is in effect abandoning personal computing. So, you know, keep the Surface division growing at triple digit percentages for the next few years. From this armchair analyst's view, the whole thing failed simply because Satya wanted it to. The point is, Microsoft was WAY behind. If they did that thenthe OS could be loaded on to a phone. I was convinced that they will push mobile and UWP until it succeed and it would. 2023 ZDNET, A Red Ventures company. For an operating system that Microsoft wants to go dark in April, thats downright depressing. Enabling them to help lower insurance premiums for safe drivers, a vault for safe drivers of sorts. - Growing Market Size and Evolving Preferences of Consumers Over the last decade and half the market size has grown at brisk pace. The company had "revenue of $30.6 billion, net income of $8.8 billion, and earnings per share of $1.14 (compared to revenue of $26.8 billion, net income of $7.4 billion, and earnings per share . It was more important to shake the long building reputation that MS is a company of startup technology which never gets finished to a point where end users, developers, and OEM partners can achieve a reasonable ROI for their time, and money investments, than to shake the stigma of a slow progressing ecosystem. Haven't got them. Not even Chinese. I wish this information had been available a couple of weeks ago. Look inside most of our elementary schools. It doesn't pass the Star Trek Tech test: There's gazillions of handheld devices in the Star Trek universe. le If you are not making a mobile device then you are not creating the ecosystem for your services. Satya is just like this but on steroids. I will watch and see! Microsoft was churning maybe 20 million actual users. But iOS still can't do everything that I was able to do very easily and happily on WinPhone8. They tried social twice, android wear is a joke (Samsung, Fitbit, and Garmin rule with their own OSes), they failed at their first hardware division, and so on. Laptop, Tablets and network Servers. Love their outlook, and onenote but changes needed. They have opened the door and made it easy for the competitors. You can create the worlds finished machine learning but if you are not getting the input from people on the most used devices then it will gradually lose traction to the devices people do use. They can't even get a Cortana powered speaker off the ground. And then they decided to destroy it all. Because you never understood Windows Phone, you jackass. I feel your pain! when Google and Apple are successfully marketing their own products? That is just plain the stupidest business decision I have ever seen, I just hope Microsoft can dig themselves out of the hole that the CEO and VP has put them in before it is too late. They had huge volume of insiders giving them feedback for free. According to Herminia Ibarra, Aneeta Rattan, Anna Johnston in Satya Nadella at Microsoft: Instilling a Growth Mindset study there are enough evidences that with such a high quality of products and services, Nadella Satya can compete with other global players in international market. Nadella Satya first hand witnessed the impact of it where it has seen lower demand of its products from middle class customers in US and EU market. Remove that potential of growth and you lose your major developer incentive. Only thing saving this company no is his firing or him doing at least one thing honorable, and quoting. Your best so far. The mobile division was a money pit that was unlikely to turn a profit anytime soon (ifever); Bellifore even said that they had a PAY developers to make WP apps. Nadella is the worst CEO in the history of Microsoft, from a consumer point of view of course. It is not going to matter what they come up with in the future. Sure it wasnt successful but it. Let us know if you have suggestions to improve this article (requires login). I searched (and still do and I don't know why) every day looking for the next MS mobile phone such a waste of time. I am staying with my April 2017 Lumia 950XL (UK) till it no longer works. ". I wouldn't expect immediategrowth and a great spurt of Windows fans coming back, but if they made a device (whether it looked like a phone or not), showed actual commitment behind it, and marketed the death out of it by showcasing its many features via various media mediums, change is possible. So here's my planI'm going to get Panos to build the best goddam phone he can, and I'm going to make sure we upgrade it every year. They cut down every interesting product. Leaders with inspirational motivation traits provide employees with a set of shared goals and the vision necessary to attain them. For me it's time to move on. Without mobile they will dissappear in years to come. Nadella had to get that message or they will relegated to be the next IBM as others have said. I was MS biggest cheer leader. I"ve been abandoned with every MS product I've ever bought into: WinCE PDAs and phones, Win 8, 8.1, Zune, Surface RT, both the Band 1 and Band 2, Groove (Spotify sucks on my MS 950 and my Surface Pro 3). MY THOUGHTS EXACTLY! All about the same. It'll have to be an Android as the one-button design of iOS makes me want to throw it against a wall but I also know the parts of Android that I don't care for and I'm not looking forward to tweaking it in an attempt to give me the exact experience I want. Satya Nadella will never read WC thread but, a "global survey of PO'd users" might get picked up by the Press? He is simply kissing us out the door that rat, Of course that refreshing the mobile platform so many times damage the Microsoft's image and made it appear as un untrustworthy partner for developers and OEMs. Yes. no. I cannot come to purchase another mac. I haven't seen any apologists here today. We can all appreciate that thirst for knowledge. The windows phone works well for integration to server based sytems, whether they are corporate or personal enterprises. In addition, Windows on the consumer side needs to aggressively address the pricing issue. Sure Cortana is available on the PC, but where is the Cortana IoT integration? The best advice for Microsoft is to release a surface phone that does not look like a phone but is the ultimate device. We dared buying your phones! Large organizations should welcome such scrutiny. Some of them will barely break even, and some may lose money in any one quarter, but if you focus on the cloud and enterprise customers only, you will quickly become irrelevant. By the time MS started giving it away,OEM's were invested in Android and had no incentive to look in any other direction.